Self-marketing: how to promote in network
Self-marketing: how to promote yourself in social networks – According to research, almost 4 billion people, more than half of the world’s population, use some form of social media. Furthermore, about 40% of those Internet users interact on social media for self-marketing and business purposes
How to promote yourself on social networks
Adopt the 80/20 Rule for Social Media Self-Marketing
One of the most important concepts to remember about brand development is that people will soon tire of reading only about your strengths and value-added services. Just like at a mingling party or other social gathering, people will quickly start moving away from your space when they learn that your favorite subject happens to be yourself.
Many social media marketers use the 80/20 rule to avoid blatant self-promotion. The idea suggests that 80% of the content you post on social media should be informative and valuable, hopefully credible enough to establish yourself as a subject matter expert.
The remaining 20% of content should clearly define who you are and what you offer in a positive and consistent manner. Most importantly, demonstrating your expertise on a specific topic will go a long way in building a loyal following. So, always remember to avoid monotonous content.
Become known as an expert on your subject
Write all social media posts carefully and research the content thoroughly before posting. Doing so will support your primary goal of developing trust and improving brand strength.
Because customer trust is the foundation of any long-term relationship. Providing real information and expert insights on relevant topics that help your readers meet their goals will usually generate the desired connection.
Be consistent Maintaining a consistent image on your website, Facebook or Instagram and other social media platforms is essential. Many companies even use a media manager that defines posts and website elements according to specific use of logos, fonts, colors, tone, and most importantly, style of expression and message. To avoid confusion on a crowded platform, always stay consistent with your posts so your audience is never confused about who you are and what you stand for.
Encourage interaction
The clearest sign that your content is engaging is feedback from users who have encountered the content, comments and other forms of interaction. Commentary and discussion allow you to respond immediately with an explanation and clarification that can spark further conversation.
Continued Interaction Improves Your Conversion Success
, individuals and businesses today use social networks for their marketing or branding strategies. Social media promotion is one of the most effective ways to reach more people with less money, increase sales, increase repeat purchases, brand awareness and customer loyalty. However, as the number of users on social platforms is constantly increasing, business owners are finding it difficult to communicate with their customers. For the best results, many marketers work with companies that provide services ofPromotion on Instagram , promotion on YouTube and other social networks. Because these types of companies allow them to collect and consolidate all data into a unified customer profile that provides ongoing feedback on their performance.